Mirror Image Announces Unique Service for Publishers to Seamlessly Reclaim Ad Revenue Lost to Ad Blocking

NEW 9/13/2016

TEWKSBURY, MA September 13, 2016 – Mirror Image®, the leading provider of edge computing, streaming media and content delivery solutions, today announced the beta release of Ad Block Override, a service that enables publishers to reclaim ad revenue lost to ad blockers. Ad Block Override works seamlessly with publishers’ existing ad technologies and demand sources, and with both programmatic and direct advertising, preserving visitor targeting and maintaining publishers’ existing CPM rates. The service includes a free real-time analytics dashboard that allows publishers to quantify precisely how much revenue they are losing to ad blockers.

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Facebook vs. Ad Blockers

8/16/2016

Last week, Facebook boldly announced changes to its advertising delivery in an attempt to reclaim lost revenue due to ad blockers. While content publishers have been hesitant to "wage war" against ad block users, this strike from the social behemoth is an effective green light to take a stand.

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Learn More about AdBlockOverride

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